Shopping cart

Designing Gamified Systems: Meaningful Play in Interactive Entertainment, Marketing and Education (Hardcover)

Designing Gamified Systems: Meaningful Play in Interactive Entertainment, Marketing and Education Cover Image
Available at Warehouse


Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction design to revitalize and reimagine real world systems - from cities and corporations to schools and the military. Author Sari Gilbert develops a set of core principles and tools for using game thinking and interactive design to build motivation, explain hard concepts, broaden audiences, deepen commitments and enhance human relationships.

Designing Gamified Systems includes:

Topics such as gamified system design, behavioral psychology, marketing, business strategy, learning theory and instructional design

Interviews with leaders and practitioners in this emerging field who explain how the job of the game designer is being redefined

Exercises designed to both encourage big-picture thinking about gamified systems and help you experience and understand the challenges and nuances involved in designing them

A companion website ( with additional materials to supplement learning and practice

About the Author

Sari Gilbert is a professor in the Interactive and Game Design department at the Savannah College of Art and Design, where she teaches courses and workshops introducing students and professionals to the practice of gamified system design. Gilbert's twenty years of experience in interactive entertainment include designing and producing the top-selling JumpStart titles and serving as a Senior Producer at Disney Online. She has founded three companies devoted to innovation in the field of interactive entertainment.

Product Details
ISBN: 9780415725712
ISBN-10: 0415725712
Publisher: Routledge
Publication Date: September 4th, 2015
Pages: 316
Language: English
3019 Oakland Dr.
Kalamazoo, MI 49008

Open Monday - Saturday

Phone (269) 385-2847